Sarah Procopio, Founder & President
Ms. Procopio has the unique ability to meld data science and human behavior to grow revenue and increase profit. Founder & President for Colorado-based Thrive Now, a nationally recognized, analytics and data-driven marketing firm. Ms. Procopio has exceptional analytical, quantitative and problem-solving skills and deep experience in analytics-based marketing. As an award-winning leader, her keen ability for leveraging marketing mediums to yield optimum ROI has earned her the reputation for turning failing companies and marketing programs around quickly by leveraging analytics. Ms. Procopio’s broad experience has allowed her to work with big data for customer insight generation and apply predictive analytics to maximize customer profitability across the customer lifecycle.
Sarah has constructed RFM models, consumer evaluation formulas and other mathematical database assessments for a multitude of organizations. While Sarah is an established expert in the gaming, hospitality and food and beverage industries, she has also applied her successful strategies across multiple other industries with equal success including home builders, medical diagnostics, entertainment, nightclub, retail, non-profit, oil and gas as well as others.
Some of Ms. Procopio’s recent successes include boosting analytics marketing revenue by 57% with a profit margin of 49% and increasing overall casino revenue by 18% for a 3,000 room casino property via an aggressive turnaround strategy. This was for a casino that was in a substandard position in the marketplace. Sarah exceeded ultra-high net worth (UHNW) and HNW consumer thresholds by 38% via brokering acquisition deals and creating analytics based marketing and CRM strategies with luxury brands including Cartier, Saks 5th Avenue, Tiffany & Co. and Alexander Yachts for a Bahamian mega resort luxury brand. She also increased analytics marketing program revenue by 19% and increased profit by 26% with an overall revenue boost of 12% for a 2,100 room casino property on the Las Vegas strip.
A consumer analytics marketing executive at Caesar’s Entertainment and Marriott International, she also brings experience from the MGM Resorts International and the Silverton.
Ms. Procopio’s tenacious curiosity is a cornerstone of her success. As a result, developing expertise in new areas of business and industries are key drivers for her. Sarah is a current MBA candidate at Denver University and holds a degree in marketing from the University of Nevada, Las Vegas.
Ms. Procopio is also an internationally recognized expert in consumer analytics and a well-accomplished speaker, speaking at events such as the Global Gaming Expo (G2E) in Macau and Las Vegas as well as tribal gaming conferences across the nation. Ms. Procopio has been a writer for the Las Vegas Business Press, Denver Business Journal, and Colorado Business Press. Sarah also coaches entrepreneurs and start-ups to help them maximize their success.