Make Analytics Work for You
The massive hype, the perplexing range of big data and analytics, technology options, and vendors makes finding the right answer harder than it needs to be. The goal must be to design and build an analytics environment and data-driven marketing solution that is low cost, low complexity, and yields maximum ROI. Your solution should allow you and your team to make better decisions and solve real business challenges with results that improve your bottom line. That’s how analytics should work, it is as simple as that.